Shana has driven NGO engagement and growth at The Wavell Room, a military think tank and military policy site focused on NATO and UK military strategy and foreign policy discussion, leading a team of active-duty military personnel policymakers. Shana has also implemented marketing strategies that have led to exits for companies selling to both enterprises and government, her company KOI Consulting specializes in creating strategies for companies with unique, cutting-edge, and hard-to-explain technology or markets.